Swarna Watch exists to help everyday buyers make informed jewellery and precious-metal purchases — without the sales pressure.
Buying gold, silver, or jewellery in India can be confusing — purity marks, making charges, GST, fluctuating rates, and a hundred brands all claiming to be the best deal. Swarna Watch was started to cut through that noise with clear, practical, editorially-independent content.
We track jewellery design trends, break down how gold and silver coins compare to jewellery as a purchase, explain hallmarking and purity so you can verify what you're buying, and provide context around daily market rate movements.
Our coverage and recommendations are based on our own research and editorial judgment, not outside influence.
We cover market trends and context for education, not personalised investment advice. Always do your own research.
No jargon without explanation. If a term needs a purity chart or a definition, we include it.